FAQ's
APPOINTMENTS
After you book your shoot with Lionize Productions, you will be expected to receive a confirmation three days prior to the shoot. Reschedules and cancellations might happen due to weather or unexpected infractions. There is no penalty if you need to reschedule your shoot. However, doing so after your confirmation three days prior may be subject to an inconvenience fee of $80.
PAPERWORK
Lionize Productions requires a Model Release Form be signed by anyone who is to be visually recognizable in video recording. If you are shooting at your location and will have employees, patrons or customers included in your video shoot where their faces will be seen on the video footage, they will have to sign the model release form. It is good to have multiple copies of this form at your location on the day of your shoot.
Contracts can give a piece of mind for both parties that media arts work will be performed and delivered as promised along with the agreed upon compensation. Lionize Productions will have a production contract ready for you to sign on the day of your shoot or you can get started with the template provided.
LICENSING
• Lionize Productions does not monetize your own media against you. This means that when you receive it, you own it and receive unlimited licensing to use it anywhere and any way that you'd like.
• Lionize Productions does reserve the right to use the media collected in it's own libraries except under exclusive 'white label' contract agreements.
CONSULTATIONS
After your consultation with Lionize Productions, we will commence the scouting necessary to achieve optimum results for the production of your media. If you require a location consultation, your production may be subject to an $80 location scouting/consultation fee.
FAQ's
How do I prepare for my video shoot?
You can allow Lionize Productions up to 100% of all creative concept control and just be yourself.
Our experience and passion in documentarian filmmaking and cinematography will have you covered throughout the entire process and guarantee your story to be told in a way that you've never imagined.
If providing an on-camera narrative, your interview preparations could be in the form of Lionize Productions providing you with your topics prior to your shoot. If certain visuals are needed, we will do the scouting and professional lighting techniques needed to capture the highest quality imagery possible.
What will my video be like?
Video technology is more accessible than ever but storytelling is an art that you cannot buy from a shelf.
Lionize Productions specializes in bringing stories to life in cinematic, engaging productions by prompting the appropriate questions in interviews, capturing the organic personality of a business and it's deliverables and creatively storyboarding in a documentarian, motivational style. We do not prefer any canned approaches to productions and your video will not be like any other videos. We guarantee your story to be told in an impressive way that you've never imagined.
How long should my video be?
Truth is, there are two answers for this question:
1. As short as possible
2. It depends
In the 2018 Age of Multimedia, attention spans shrink lower than that of a goldfish of 8 seconds. This coincidentally coincides with YouTube commercials allowing a viewer to tap out after 5 seconds making those first 5 seconds a crucial hook point in mass market, creative video commercials and overall makes the potential disengagement point of a marketing video very early in the video. Lionize Productions creates the hook and creative engaging content to keep the viewer to the call to action.
Typical video lengths are as follows:
MINIMERCIAL (Creative Concept Commercial/Elevator Pitch to your Niche) - 15-59 seconds
DOCUMERCIAL (A Documentary Style Creative Concept Commercial) - 45-90 seconds
CINEMERCIAL (Creative Concept and Highly Cinematic) - 30-59 seconds
V.L.O.G.'s (Video Blogs) - 30 - 59 seconds
Tutorials/Explainers - 45-90 seconds
Crowdfunding Videos - Average 2.5 minutes
Where could I use my video?
Social Media:
Your Lionize Production is quality balanced and formatted for local cable network advertising but is most heavily utilized in social media. By 2020, video will account for over 3/4 of mobile usage and 93% of buying decisions are influenced by social media so having your visual voice and pulse in social media makes the ROI for your video productions immeasurable.
Your Website:
Google's 'click-through' rate for paid ads reaches 6% of clicks while Google delivers a search 'organic rankings' at 94% of searches. This means that with fresh video content linked through your page, you greatly and organically increase your search engine optimization.
Email Blast Campaigns:
In Wistia email blast tests, emails containing a video thumbnail with a play button had a 22% higher click-through rate. Whether providing video that elaborates the email content or providing completely additional video content to your email blasts, simply adding it consistently shows to increase engagement.
Expos and Presentations:
To stand out at an industry specific expo saturated with competitors or a presentation, using the highest quality medium available is a "no-brainer". 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
In addition to your presentation or display, potential clients can be easily engaged instead of easily walking by.
RFP's and Project Proposals:
Standing out in a pile of proposals might mean showing what and why you are instead of just typing it onto a proposal. Including a link, a QR code or a video thumbnail can prove that's more to be proposed than just the binary copy.
QR Codes:
Add more than just the print information on any print advertising by including a scannable Quick Reference Code that can easily be scanned by a mobile device leading the client to a video right there where they stand or sit. QR codes can be utilized on placemat advertisements at a local diner, brochure printouts, real estate listings or anywhere mobile devices and their humans travel.
What is the ROI of a video production?
Online video now accounts for 50% of all mobile online traffic. By 2020, that number will change to over 75%. Every day, over 5 billion videos are watched on YouTube, over 500 million on Facebook and over 82% of Twitter users watch video content.
While 93% of buying decisions are influenced by social media, the 5 year ROI for a small business on properly using social media is that the business will exist in five years. "The question is not whether we use social media. The question is how well we do it." - Erik Qualman socialnomics expert
FAQ's
How does Lionize Productions compare to companies like WordPress and WIX?
Wordpress is a great open source Content Management System where you can develop your site and manage the changes yourself without too much elbow grease but you will still need to provide your own hosting provider and have plenty of time and patience to develop and maintain your site. Wix is a website builder and hosting site where you will pay a fee of approximately $20 - $30/mo and will also need to build the site with stock designs and maintain it yourself. The Lionize Productions web development team custom builds your website from the ground up after personally consulting you and studying not only your business, it's market and it's deliverables but also the ever changing trends and search engine algorithms, building completely custom functionalities tailored for your company with ever long operational optimization. With Lionize Productions, you will receive dedicated support around the clock for your website as well as functionalities allowing you to edit any parts of the website you would like on your own. There are no limits with Lionize Production built website. Lionize Productions also includes the custom media arts used in your website to infuse the personality of your business. Wordpress and Wix won't be shooting photography and video to include into your business' website.
What does Lionize Productions need from me to build my website?
The Lionize Productions website build starts with a simple consultation with you about your business, it's personality, missions, deliverables, market and clientele. Your personal web developer will bring to the table input on your industry and it's presence on the web, search engine optimization techniques with the web's current algorithm trends, design ideas to impressively structure operational functionalities to your website that will build it into an integrated, interactive tool for multiple facets of your company's success and implement cutting edge strategies for retention, list building, sales funnels and ultimately not just customer satisfaction but customer loyalty.
The process then moves on to creating your website's first draft. From there, you will consult again with your designer on edits and adjustments to reach the site design's final draft.
A Lionize Productions media artist will work with you to collect the photography and video that you need to apply to your website. In short, all Lionize Productions needs from you to start your web design is a consultation scheduling.
How long does it take to build and launch my website?
After you first consultation, the website design begins immediately. Your website's first draft will be available one week from your consultation. Over the second week is when your final content and media arts is applied to the website along with your edit suggestions to reach your website's launch-ready final draft.
What can I include in my website?
You will see with your Lionize Productions' website that there is no limitation but those to our imaginations which remain to be seen. You can apply everything needed and more to create a stellar experience for your visitors including retention systems, list building, sales funnels, interactive functionalities, custom photography, video content, chat boxes, blogs and more… much more. In short… Anything you imagine and plenty you can't.
Does Lionize Productions host my website?
Lionize Productions does not host your website. We do not monetize your property. We simply design it for you, hand it to you, and help you raise it from birth, giving it around the clock attention and care. We do however work closely with GoDaddy as a preferred host and become a delegate on your hosting plan with them allowing us to launch the site to your password protected "File Transfer Protocol" within your Control Panel Hosting Plan. This means that you will always have the file of your website project and the authority to cut off access for Lionize Productions to launch your website. As part of our website development, we walk you through every step of the process to have your website properly hosted with the proper hosting plan. These hosting plans run from $1 to $8/mo.
FAQ's
Do you include stylizing of product photography?
Lionize Productions will stylize your product shots on location with elements found on-site.
Custom prop elements are provided with the additional stylizing package. Either way, your product will feel more like Marsha and less like Jan.
Do you edit the photos?
Your photos will certainly be professionally edited. We do smoothing, we do effects, we do wrinkles, we do stylizing, we do colorizing and we do "stellarizing". We do everything that leads to high quality imagery.
What if bad weather seems to show up in the forecast for our exterior shoot?
Have no fear if weather seems to interfere with your exterior location shoot. Lionize Productions does not hold you accountable for the weather and will reschedule your shoot at no additional cost.
Do you provide me with digital downloads and rights to the photos?
You will be provided with a link to view and download your photos. You are welcome to make additional edit suggestions at any time.
Can you shoot headshots for our staff on location?
You can have your staff portrait photography session in our studio or on location at your facility. We can shoot environmental shots with or without the backgrounds defocused or we can shoot background photography at your location as well.
FAQ's
I already have a logo. What is a brand?
A logo is an image but a brand has guidelines for deliberate differentiation between your business and every other business in the market. Your brand allows you to target, attract and speak to your customers with clarity and authenticity. Your brand is not only what you think you are but also what the audience thinks you are. The ultimate goal in the branding process is to align those two perceptions as closely as possible.
The human brain first sees colors, then shapes, then numbers, then if attention follows, the brain sees words last. Your brand is not just your logo but your colors, shapes, numbers and how they are presented across all media platforms. Your Lionize Productions branding package includes a branding guidelines package with color codes, fonts, and rules of print with your company's mantra(s) or tagline(s).
Can you just create me a logo without a branding guidelines package?
In 2018, Lionize Productions does not have or recommend a 'logo only' design package but can accommodate any design needs including logo design with a simple consult.
How does the branding process work?
1) Business analysis and consult
Speak with Lionize Productions about your business, it's missions, targeted audience, deliverables and it's industry. Together, we analyze your business' market, target your desired market and design the branding paradigm to attract and speak to your customers with clarity and authenticity.
2) Logo and branding design package first draft
You will receive your first draft branding guidelines package and begin the process of customizing to your satisfaction. In your branding guidelines package, you will see the brand's logo, fonts, color pallet and print guidelines including templates for your business card, letterheads and email signature. Industry specific design 'Add-Ons' are available including road signs, building signage, vehicle wraps, apparel designs, pamphlets, brochures, menus and more in our 'Branding Ala Carte'.
3) First Draft Consult
Bring all of your thoughts to the table about the branding currently developed and Lionize Productions will begin the process of the first round edits to your preference. You will provide your input on everything in the branding guidelines including the brand's logo, fonts, color pallet and print guidelines.
4) Your Final Launchable Draft
Your branding guidelines package will be complete including all design projects (Adobe Photoshop and Illustrator) and necessary files to get started on your launch.
5) Support and Edits
Lionize Productions stands by it's work and it's clients. When you are a Lionize client, you are always welcome to further edits and adjustments at no additional costs (not including full re-branding).
FAQ's
Can you put any logo into an animated motion?
Yes! We can! We will just need a file of your logo design high enough in resolution to avoid compromising quality. If a logo redesign is needed, have no fear… just visit the Lionize Branding department.
Can I suggest how my logo is animated?
Absolutely! You have a highly skilled animation artist at your fingertips with Lionize Productions. Tell us everything that you want your logo to do in motion.
What if I have no idea how my logo should look in motion?
No problem… trust the artists. According to our history, there is a zero percent chance of dissatisfaction.
What can I do with an animated logo?
You will be provided with a transparent video file or your animated logo that you can place into any video that you produce for your company using any video editing app.
FAQ's
What is a Lionize Local Display?
A Lionize Local Display is like your digital age Chamber of Commerce with incredible deliverables that hangs on the wall of your establishment. You have the control of what appears on your screen and how it appears. Your Display's first priority is reminding your clients who you are and introducing them to deliverables that they might not know about. Your display can be coordinated with the time of the day and things you may offer during those times. Your display can also advertise events and operations of your community. Your Lionize Local display is completely customized to your brand, the personality infused in your brand and the message you want to deliver to the patrons in your establishment. In 2018, we have introduced interactive ways to integrate your client engagement and retention through your Lionize Local Display. If you have a location and you have foot traffic, you will want a Lionize Local Display. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco). Use Lionize Local Display to display that information. You must be a Lionize Local member to apply for the Lionize Local Display. Being a Lionize Local Member, you will have monthly media content creation and will be registered to have your content displayed on other Lionize Local Displays with your permission. You will also receive ad space on Lionize Local Radio, an internet radio station and placement in Lionize Local Digital Magazine Email Blasts as well as placement on the Lionize Local website and social media marketing campaigns. For more information about the Lionize Local Network, visit our SISTERS page or www.lionizelocal.com.
Do I control everything that goes on my Lionize Local Display?
Absolutely. You are in fact in the right to sell ad space on your Lionize Local Display. If you would like your neighboring business to have their ad or commercial appear on your screen, you are able to do so by providing us with the digital content that you would like to be displayed. You will need to sign a Photography/Media release giving permission to stream this content onto your display.
Can I sell ad space on my Lionize Local Display?
Absolutely. The display is yours and so is the profit. Go ahead and advertise other businesses on your screen, community events and all of the entertainment value that you desire.
How do I get a Lionize Local display at my location?
You will need to be a Lionize Local Member to apply for the Lionize Local Display. Being a Lionize Local Member, you will have monthly media content creation and will be registered to have your content displayed on other Lionize Local Displays with your permission. You will also receive ad space on Lionize Local Radio, an internet radio station and placement in Lionize Local Digital Magazine Email Blasts as well as placement on the Lionize Local website and social media marketing campaigns. For more information about the Lionize Local Network, visit our SISTERS page or www.lionizelocal.com.
The process:
After you are a Lionize Local Member, schedule a free on-location consult.
You tell us where you would like to put the Lionize Local Digital Display and what content you would like to display. We will give you insight on what to display at your location, styles to display them in and introduce you to interactive and integrated innovations in the technology to build client interaction, entertainment and retention.