"Camera technology is more affordable and accessible than ever
but storytelling is an art that you just cannot find on the shelf at Best Buy."
- Matthew Stumpf
With on-line video, storytelling style videos are becoming increasingly common for one simple reason; they work. Videos that tell an engaging story are more likely to be shared, liked and commented upon. Unlike your weekly sales, stories can be timeless. They will be remembered.
THE STRENGTHS OF VIDEO STORYTELLING:
Ultimately, stories are one of the most powerful ways to get a message across. Everyone can relate to a story whether it be admirable, inspirational, motivational or just funny.
Storytelling is more concise than a sales pitch.
When working with clients who have less experience with video, their tendency is generally to want to use the video to say as much as they possibly can about their business. They don’t realize how quickly a viewer will switch off from being bombarded with information that isn’t necessary for them to hear. Storytelling is a fantastic solution to this problem. It is not only a more interesting and efficient form of delivering information, it is also a lot more concise, personal and authentic.
It can also bring out an emotional response more easily than a more practical explanation.
Good storytelling examples will always be the ones that ‘get you’; the ones that make you laugh or cry or get angry or make you think – or at least make you want to watch till the end!
TIPS ON GETTING THE MOST OUT OF YOURSELF ON YOUR PRODUCTION
Discomfort in front of the camera translates loud and clear. Speak with your interviewer for a moment about something unrelated to your production to relax and begin acting more natural in front of the camera.
2) Slow Start
Grab your visitor’s attention right off the bat. Viewers won’t tolerate a sluggish beginning for more than a few seconds so be sure to make statements, not run-ons. 'Umms' are an editor's nightmare and can be murderous to your production so be bold but real, not over the top. .
3) Hard Selling
Avoid blatant, “in-your-face” sales pitches. There is something deeper than just what you are selling. Dig for it. You will be glad you did and the viewers will too. People don't buy What you sell, they buy Why you sell.
4) BRoll over Text
Video is a visual medium, so don’t make folks read much. Text is rarely a good idea, except for very special reasons and only in selected spots. Broll (Cutaways) are the visual stimuli that engages viewers. It binds them to your story. Don't just tell them, show them.
5) Call to Action
Your title is your “grabber.” Make it snappy, sharp, and relevant. Have a call to action after delivering your message. If your viewer made it all the way to the end of your video, you've got them. Reel them in. They want more. Annotations are embedded click-ables right in your video window.
Your videos need not be professional caliber to effectively draw traffic to, and help monetize your site and brand. However, if the quality of your videos is poor, visitors won’t be compelled to share them (or even watch them to the end).
Make your videos the highest quality you can. When it comes to your story, your passion, don't just advertise. Lionize.
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A five year throwback but still a crowd favorite... This video generated over 5,000 views before even leaving the dock: